Bio


About Me:

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Bio


About Me:

 

 

Michala Rueter is a 23-year-old social media enthusiast who is passionate about all things sports and storytelling.  

 

When I was a young girl, I can recall sitting in my Grandparent’s living room, patiently waiting for the clock to strike noon. Every Sunday, my Grandfather, Bill Parker, would join a radio talk show over the phone. The sound waves seemingly radiated through the small house, past the bedroom, and lingered into the living room where I sat.  I remember hearing his voice so clearly; it was strong, passionate, yet comforting. In that moment, I thought to myself, “I want my voice to be heard like his.”

The back room where he worked always made me curious. I was never allowed in there when he was working, but as soon as I saw the door open, I would slowly creep in. The walls were filled to the brim—newspaper clippings, pictures, and notes. He had a passion for news, and certainly enjoyed telling stories.

Whenever my Grandfather spoke about his job, his face lit up.

“It’s the greatest thing in the world,” he said.

He always reminded me how important it is to love what you do.

As I grew older, I began to consider what things I was passionate about. For me, there was no contemplation: sports, and storytelling. I spent a majority of my life watching Derek Jeter step up to the plate in pinstripes, and cheered as the New York Jets took the field. I started playing soccer and softball when I was four, and continued to play throughout my high school and college years. 

 As a freshman, I attended Marywood University, and would later enroll in the S.I. Newhouse School of Public Communications at Syracuse University. During my three years at Syracuse, I fully immersed myself in the field of journalism, digital media, and sports communications.  I worked as a Digital Media Assistant for Syracuse Athletics, where I planned and created original content for all social media accounts, and conducted in-game and post-game interviews for Cuse TV, as well as feature stories. I covered virtually every sport at Syracuse University, ranging from women’s and men's ice hockey, to basketball. 

I also have four years experience as an anchor, reporter, and producer for both radio and television. For three years, I worked under strict deadline for NCC News, where I created digital web packages, and completed live shots from different locations in the city of Syracuse. 

After graduating in May of 2017, I decided to go back to my roots. I spent a year with the Army West Point Athletic Association as an Athletic Communications and Multi-Media Assistant, where I was responsible for all aspects of media relations for the men's and women's rugby teams, as well as men's tennis. I also created graphics and videos to be shared on all social media accounts, as well as goarmywestpoint.com.

Over the past 7 months, I traveled to Philadelphia, New York City, North Carolina and as far as Fort Worth, Texas creating videos and documenting the experiences of our sports teams.

I currently reside in Athens, Georgia, where I am a Producer of New Media for Georgia Bulldogs Sports Marketing, creating original content for women’s soccer, women’s golf, and football.